【Portfolio】SEO & Google Analytics
SEO
Certificates: SEO Fundamental Exam – Semrush
Case study (my own website )
What did I exactly do to get more impressions and clicks in March?
(This is the data from Google Search Console)
Checked which page gets a lot of impressions and clicks.
This is the data of page that got most impressions and clicks.
Understood what they were looking for and which keywords they were using.
Revised the title and contents to be more relevant to the keywords they used.
【Result】
Improved the number of impressions and clicks.
And one of the pages on my blog ranks higher than before.
Since then, the number of impressions and clicks has been growing.
Google Analytics (GA4)
・Analyzed specific data
– How many people visited the portfolio page?
– Where did they come from? (session source)
・Created the event to capture the data by using Google Tag Manager
– How many people clicked the pink button on my blog? (button: View works and skills)
Created Tag and Trigger in Google Tag Manager.
Named event I created “view_click” and then started capturing the data.